Schindler and Donald R. Penton started its research by comparing inquiry response options offered within September issues of 12 Penton magazines, including Industry Week.
Website addresses were found in three of five More Essay Examples on Internet Rubric Penton Media, a publisher of such business magazines as Industry Week, Machine Design, and Restaurant Hospitality, was experiencing a decline in use of publication reader service cards.
Penton pretested a reader-targeted mail questionnaire by phone with a small sample drawn from its database of 1. A total of completed questionnaires were received, with of the respondents indicating that they were purchase decision makers for their organization.
When the need for a product or service is not immediate, buyers are more likely to use the mail. Data were analyzed by weighting responses in each cell by their percentage makeup in the overall population. Behavior varied depending on immediacy of purpose.
Ads were drawn from two years: Cards are used to track reader inquiries stimulated by advertising within the magazine. More than half of ads offered toll-free telephone numbers and fax numbers. They want information more quickly and they want more information.
Or do you have sufficient information to stop the use of reader response cards in IndustryWeek? Almost every respondent Set up the code sheet for this study. Newer methods of making inquiries—Web visits, fax-on-demand, or e-mail—were used by half But a look ahead shows the true impact of information technology.
When buyers have an immediate need for a product or service, telephone contact is the inquiry method of choice. Indepth follow-up telephone interviews were conducted with 40 respondents, to gain a deeper understanding of their behavior and attitudes. This postcard-sized device features a series of numbers, with one number assigned to each ad appearing in the publication.
Seven of 10 Penton mailed the finalized study to 4, managers, executives, engineers, and purchasing agents selected Used with permission of Pamela S.
Findings revealed that the need for fast response and the need for information on product availability and delivery are influenced by the following: How would you present the statistical information within this case to the IndustryWeek decision maker, the manager who must decide whether or not to continue to publish reader service cards?
Given the declining value of the reader response card to subscribers, originally designed as a value-enhancing service to IW readers and advertisers alike, what further research might be suggested by the findings of this study? Used with permission of Pamela S.
Analyze its strengths and weaknesses.
Three out of five purchasing decision makers have access to the Internet, and Inquiring Minds Want to Know—Now! The survey sample was constructed using stratified disproportionate random sampling with subscribers considered as belonging to one of 42 cells seven industry groups by six job titles.
Not a single ad invited readers to visit a website and just one ad listed an email address. Of the respondents, Inadvertisers were including their postal mailing address only A second pretest, by mail, involved subscribers. How will this study be set up to be tabulated by a statistical analysis program like SPSS?
Penton analyzed only the answers of these buyers. What are the limitations of this study?Inquiring minds want to know case study 2 sampling plan is how well it represents the characteristics of the population.
A sampling plan is a detailed outline of which measurements will be taken at what times, on which material, in what manner, and by whom (Sampling). 3. Describe the sampling plan.
Analyze its strengths and weaknesses. The survey sample was constructed using stratified disproportionate random sampling with subscribers considered as belonging to one of 42 cells (seven industry groups by six job titles). Case study: “inquiring mind want to know now” Submitted to: Mr.
Navpreet singh submitted by: sagar guglani Que: Describe the research design and analyze its strengths and weaknesses? Ans: in this case of “inquiring mind want to know now” researcher used stratified disproportionate simple random samling of probability techniques.
They want information more quickly and theywant more information.” 1Build the management-research question hierarchy.2What ethical issues are relevant to this study?
3 Describe the sampling plan. Analyze its strengths and weaknesses. >Discussion Inquiring Minds Want to Know--Now!. Inquiring Minds Want to Know--Now! This case describes a multistage communication study undertaken by the research department of Penton Media, a publisher of business trade magazines, to deter- Describe the sampling plan.
Analyze its strengths and weaknesses. 4. Describe the research design.
Analyze its strengths and weaknesses. Sampling Plan. According to Cooper and Schindler (), the sampling plan includes five questions.
These questions include (p. ): What is the target population? What are the parameters of interest? What is the sampling frame?
What is the appropriate sampling method? What size sample is needed? Once you have answered all these questions.Download